China’s Farmers Now LIVE follows the trend of live streaming farmers from the perspective of three new streamers. In 2020, the COVID-19 pandemic dramatically boosted online sales and began a long-term shift of China’s food supply chain. The government has begun to support rural food producers to develop skills in live streaming and e-commerce. Narratively and visually, the film explores the links between these farmer broadcasters and urban viewers, the changes to the supply chain, and the cultural shifts involved in this trend