茶颜悦色源自长沙，是国民度极高的新中式茶饮品牌。它早已超越单一茶饮业态，成长为长沙鲜明的城市文化符号，将中华优秀传统文化融入当代青年的生活方式、审美喜好与城市潮流之中。

本片讲述茶颜悦色如何依托历史底蕴、本土风情、视觉设计与商业思维，塑造出古韵雅致与新潮活力兼具的新式国风品牌形象。

Chayan Yuese originated in Changsha and is a highly popular new Chinese-style tea beverage brand in China. It has long surpassed a single tea beverage format and grown into a distinctive cultural symbol of Changsha, integrating outstanding traditional Chinese culture into the lifestyle, aesthetic preferences, and urban trends of contemporary youth. This film tells how Chayan Yuese leverages its historical heritage, local customs, visual design, and commercial thinking to shape a new-style national style brand image that combines ancient elegance with trendy vitality.